SPREADBEATS
SPOTIFY
A COLOSSAL PRODUCTION
SPREADBEATS IS A PIONEERING PROJECT THAT TRANSFORMED A STANDARD SPREADSHEET MEDIA PLAN INTO A FULLY ANIMATED FOUR-MINUTE MUSIC VIDEO. IN PARTNERSHIP WITH COLOSSAL, UNCHARTED LIMBO COLLECTIVE, AND FCB NY, SPOTIFY CRAFTED AND CODED THIS 10MB FILE, TURNING ORDINARY SPREADSHEET FUNCTIONS INTO A ENGAGING STORYTELLING PLATFORM.
THE PRODUCTION EMPLOYED OLD-SCHOOL TECHNIQUES LIKE ASCII VISUALIZATION, QUADTREE PROCESSING, AND CURVE-BASED ANIMATION, DEMONSTRATING EXCEPTIONAL ARTISTRY AND PUSHING THE LIMITS OF DIGITAL CRAFT. THIS PROJECT HARNESSED THE FULL CREATIVE POTENTIAL OF DIGITAL TOOLS TO SEAMLESSLY CONNECT MUSIC AND BUSINESS.
THIS HARMONY OF TECHNICAL INNOVATION AND ARTISTIC EXPRESSION REDEFINED WHAT A SIMPLE SPREADSHEET CAN ACHIEVE, RESULTING IN A TRULY UNIQUE, IMMERSIVE, AND EMOTIONAL EXPERIENCE.
ETERNAL PROCESS
The FINEST
SEE REACTIONS AND BEHIND THE SCENES
Credits FCB NY
CREDITS
SPREADBEATS
Client: Spotify
Agency: FCB NY
Production Company: UNCHARTED LIMBO COLLECTIVE
Animation and Post Production Company: COLOSSAL
COLOSSAL
Animation Director: Maldita (Rafael Monti, Vinicius Kluge)
Executive Creative Directors: Diogo Gameiro, João Machado, Eduardo Lubiazi
Head of Post Production: Daniel Maia
Executive Producer: Carol Cherobim
Producer: Mauricio Kazu Yamashita
Post Production Coordinators: Pamela Almeida, Yasmim Uehara
Post Production Coordinator Assistant: Nicole Lia Rêgo da Silva
Account: Camila Pires, Lu Krasa
Finance Dept: Iza Lubiazi
Editor: Rafael Monti
Concept Artists: Diogo Saraiva, Leandro Dexter, Fernando Molina, Gustavo Perg, Thallison Diniz, Henri Kluge
Pixel Art: Didi Gameboy, Gabriela Zanatta, Marcelo Colmenero, Lucas Matheus
2D Animation: Gabriela Zanatta, André Ruivo, Gui Kirinus
Code Animation: Tameem Sankari
Motion Graphics: Lucas Santiago, Adelir Cherry, Diego Loz, Gabriel Rocha, Renan Santa Terra
Edit Assistants: Igor Angelo, Ricardo Varela, Eduardo Oliveira
UNCHARTED LIMBO COLLECTIVE
Visual Artist & Project Manager: Chris Waters
Lead Creative Coding & Software Development: Georgios Adamopoulos
Technical Artist & Creative Coding: Philip Pappas
Creative Coding & Software Development: Eleana Polychronaki
FCB NEW YORK
Global Creative Partner: Danilo Boer
Chief Creative Officer: Michael Aimette
Associate Creative Directors: Roxane Schneider, Pieter Claeys, Tufan Guzeloglu, Michael Demos
EVP, Executive Creative Directors: Gary Resch, Eduardo Tavares
Head of Art & Design: Sy-Jenq Cheng
Design Director: Eric Benitez
Senior Designer: Simon Fernandes
Senior Art Director: Victoria Rocha
Creative: Simon Dolsten
Designer: Ella Ahn
SVP, Head of Production & Content: Nick Williams
Senior Integrated Producer: Margot Meyerhoff
VP, Executive Producer: Sachin Arora
Senior Producers: Alina Carrel, Rhea Phipps
Director of Business Affairs: Janice Katz
CEO: Emma Armstrong
Managing Director: Suzanne Santiago
SVP, Group Account Director: Tara Graff
Management Supervisors: Jessie Gwilt, Sydney Stein
Senior Project Manager: Stefany Garcia
SPOTIFY
Head of Global Business Marketing: Grace Kao
Global Creative Director: Richard Frankel
Global Director, Business Brand Marketing: Bridget Evans
Global Business Brand Marketing Lead: Jessica Levinsohn
Project Manager: Sam Mark
Additional Credits
Website Case Study Design: Lucas Oro, Ste Bressan
Support Video Case Study: BOGOTA
Post-Production Direction, Editor: Caja Guedes
Post-Production Direction, Designers + Motion Graphic: Denise Azzi
Post-Production Coordinator: Jessica Marques
Designers, Motion Graphics: Gessica Secchi
3D Animation: Tiago Bahia
