ASHE VERSUS
MODERNA
A COLOSSAL PRODUCTION
ARTHUR ASHE WAS AN ELEGANT FORCE
TO BE RECKONED WITH.
THE FIRST BLACK MAN TO WIN A GRAND SLAM IN THE WORLD OF TENNIS, A CIVIL RIGHTS ACTIVIST, HEALTH AWARENESS EDUCATOR, AND EMMY-AWARD WINNING WRITER, WE’RE CELEBRATING ASHE’S ACHIEVEMENTS IN OBSERVANCE OF BLACK HISTORY MONTH IN THE US, IN COLLABORATION WITH THE YOUTH COMPANY AND TBWA CHIAT NY.
A MIXED MEDIA PROJECT, THIS SHORT FILM IS AN HOMAGE TO ARTHUR’S UNIQUE STYLE,ON AND OFF COURT. COMBINING VOICE RECORDINGS, PHOTOGRAPHS, AND ARCHIVAL FOOTAGE, THE FILM CELEBRATES HIS LIFE AND HONOURS HIS ENDURING LEGACY.
ETERNAL PROCESS
WATCH THE MAKING OF ASHE VERSUS
SHOOT AND POST PRODUCED WITH LOVE
IN CURITIBA, BRAZIL, BETWEEN JULY AND DECEMBER OF 2023.
PRODUCED BY THE YOUTH COMPANY
POST PRODUCED BY COLOSSAL
SEE THE FULL PROJECT ALSO IN BEHANCE:
https://www.behance.net/gallery/192109573/ASHE-VERSUS
CREDITS
ASHE VERSUS
Directed by YOUTH + Duran Sodré
Animation Director: Maldita
This short film is an homage to Arthur Ashe’s singular style on and off the court.
Voice recordings, photos, and archival footage were combined with our impression
of this great man to celebrate his history and legacy.
Production Company: THE YOUTH
DOP: Yuri Maranhão
Production Designer: Martino Piccinini
Animation Art Director / Lead Illustrator: Marilia Mafe
Styling: Ana Paula Cardoso
Makeup: Westerley Borba
Props Master: Fernanda Câmara
Executive Producer: Carol Cherobim
Account: Carol Cherobim, Camila Pires e Lu Krasa
Director of Production: Claudia Cavalheiro
Casting: Renata Scheidt
AD: Milton Gonçalves
Editor: João Machado
DOP 2nd Unit 16mm: Leonardo Salomão
Making Of: Diego Cagnato
Time Bullet Analog Stills: Lab Lab - Vitor Leite, Maria Mion
Music: Satélite Audio
Post Production: COLOSSAL
Head of Post Production: Daniel Maia
Producer: Mauricio Kazu Yamashita
Post Production Coordinator: Daniel Maia, Yasmim Uehara
Post Production Coordinator Assistant: Nicole Lia Rêgo da Silva
Head of Art: João Machado
VFX Supervisor: Rodrigo Stradiotto
Lead Concept Artists: Marilia Mafe, Diogo Saraiva
Concept Artist: Fabio Miraglia, Bruno Rosal, Fernando Nas, Diox, Lucas Oliveira
2D Animation Supervisor: André Ruivo
Lead 2D Animation: Rodrigo Numecaniq
2D Animation: André Ruivo, Josias Bosio, Diones Ignacio, Anderson Omori, Gabriel Chagas, Bremo, Alan Jose Dias, Guadalupe
Clean Up and Painting: Diogo Saraiva, Marilia Mafé, Rodrigo Numecaniq, Bruno Rosal, Daniel Cramer, Anderson Omori, Mayumi Takahash, Danila Ribeiro, Thallyson Silvestre, Rafael Fernandes
2D Compositing: Adelir Boeira
Motion Graphics: Adelir Boeira e Janaina da Veiga
Compositing: Diego Morone e Michel Takahashi
Stills Retouch: Livia Rabelo
Conform and Delivery: Lu Lima, Victor Balestrim, Ricardo Jug
Storyboard: Walfrido Monteiro, Bruno Rosa
Color Grading: Erick Moraes
Agency: TBWA Chiat NY
Client: MODERNA
Creatives: Bruno Bomediano, Victor Toyofuku, Mateus Coelho.
Agency Producer: Jonathan Cohen
Music
Soundtrack Company: Satelite Áudio
Music Direction: Roberto Coelho, Kito Siqueira, Hurso Ambrifi
Client Services: Fernanda Costa, Renata Schincariol and Daniel Chasin
Creative Producer: Roberto Coelho, Hurso Ambrifi, Thiago Colli, Charly Coombes and Koitty
Creative Producer Assistant: Alexandre Avicena
Post Production and Mixing: Carla Cornea, Vithor Moraes, Arthur Dossa and Iran Ribas
Post Production Assistant: Esteban Romero
Production Coordinator: Camila Guedes, Letícia Oliveira, Bea Vieira, Mariana Tardelli.
Production Extras
Case Study Copy: Jed Herold.
Voice recordings, photos, and archival footage courtesy of the BBC documentary “Citizen Ashe.”
Addtional photos by John G. Zimmerman.
The use of these materials are intended for educational and artistic purposes only.
This is an homage to Arthur Ashe’s legacy and history and no promotion is intended.
